Writing about size of production recently reminded me of interactions with larger producers compared to smaller operations. Big is not inherently bad. Big can streamline and take advantage of economies of scale, therefore bringing incredible value to the market. Big works beautifully for assembly lines and products that are the same every time. However, big does not react well to change and big does not equate with uniqueness.
My interactions with wineries producing large volumes has been unimpressive. New wines are referred to as line extensions and their justification arises from market positioning, not exciting new vineyards or outstanding grapes.
As an example, a Shanken News Daily from March covered the "major overhaul" of an Australian producer "that includes a realignment of its product tiers, new packaging and new wine styles." Peter Lehmann's GM, Jeff Bond had this to say: "Our first goal was to add new wines and new styles to keep the Peter Lehmann brand relevant." He goes on to mention "restructur[ing] the brand family into tiers that are more defined by customer and channel" and "enhanc[ing] the packaging to deliver a stronger link."
Notice that no mention of taste appears. This is why I avoid most wines available in grocery outlets everywhere. The goal here is not to pick on Peter Lehmann wines but to point out the complete lack of attention paid to the actual wine by too many large-scale producers. They are enhancing the packaging, not the liquid within.
Perhaps an analogy will help. When I choose to go see a concert, I do so based on the music of the band performing, not based on how they dress or what merchandise they offer. I want real music, even if sometimes that means a song that sounds off. For me, lip-syncing has no place in concerts, no matter the flashy stage show. You decide where your tastes lie.